![]() “The new design features a brown delivery package and a hint of tape as the backdrop for the Amazon smile, which is now recognized around the world. “The mobile app icon is designed to be instantly recognizable to our customers around the world,” Amazon told Snopes in an email. It joins new functional updates to the app, including a new bottom navigation, simplified top navigation, and a new color scheme. This is the first update to the global mobile icon in more than five years and will be visible to customers once their phone applications are updated. “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.” The company had rolled out the redesigned app logo in January but soon after comparisons with a particular style of moustache that was flaunted by Charlie Chaplin and Adolf Hitler, Amazon had to alter the logo. ![]() “Amazon is always exploring new ways to delight our customers,” they said. Amazon has slightly altered its new logo for mobile shopping app after comparisons with Hitler’s moustache. ![]() Instead, a spokesperson sent Snopes the below comment: But the icon in question was in select countries, and according to an Amazon spokesperson, the company made changes to the original design based on customer feedback before it was rolled out worldwide.Īmazon did not directly comment on whether the change was spurred by online comparisons to Hitler's mustache. Hitlers Mustache is mind bendingly inventive and original, all pathos and fury-cartoony, manic, beautiful, mutate-y, postmodern, hi and lo concept. On Android, the icon launched on March 1. The new icon for the application launched in the United Kingdom, Spain, Italy and the Netherlands on iOS on Jan. A few years ago - quite a few now actually, this probably would've been late 2000s - around London Fields in Hackney (hipster epicentre) there was a period of around 6 months where I saw a few guys trying to rock the Hitler tache - all separate and independent of each other.
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